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Corporate Reputation Campaign

Corporate Reputation Campaign    

Where Energy Meets People

In 2003, Enbridge launched a corporate reputation campaign to advance the company's brand image and profile the valuable relationships we foster with stakeholder communities. The campaign profiles the leadership attributes of key community investment partners from the various regions where Enbridge operates. The photos capture the personal energy each subject delivers in the form of a 'light painting' of an image that symbolizes the individual's commitment. The overarching campaign concept reflects the brand message 'Where Energy Meets People'.

 

Colin Penman

Humanitarian. Stability provider. Program Manager of Families in Transition.

He helps homeless families get back on their feet. And that starts with helping put a roof over their head. And then assisting with everything from parenting to substance abuse to basic living skills. For Colin's Families in Transition program, it's not always about offering solutions, but hopefully a little stability.

Learn more at www.aspenfamily.org


Dianne Young

Kid lover. People helper. President & CEO of the Stollery Children's Hospital Foundation.

The Stollery Children's Hospital has filled an important need for the city of Edmonton and the northern communities. 20 years in the making, the hospital is a state-of-the-art facility specializing in the acute and critical care needs of children. The hospital's design promotes family centred care, where child and family can be together during the child's treatment.

Learn more at www.stollerykids.com


Jean Grand-Maitre

Creator. Innovator. Artistic Director of the Alberta Ballet

His energy is expressed in the athleticism, grace, and passion of the dancers he inspires. As Artistic Director of Alberta Ballet, Jean is exploring the boundaries of this incredible art form. He's also working hard to encourage interaction between his dancers and ballet lovers, truly making it the people's ballet.

Learn more at www.albertaballet.com


Taylor Gunn

Role model. Registered voter. And founder of Student Vote 2004.

Student Vote 2004 is a nationwide program allowing students to learn about, and play a role in, Election Day 2004. Though their votes won't be registered, they will be counted and published. Students not only learn about the electoral process, they learn to value the right to vote.

Learn more at www.studentvote2004.ca


Frances Lankin

Care giver extraordinaire. President & CEO of United Way of Greater Toronto.

The United Way of greater Toronto supports 200 social and health service agencies. Funds are raised through events like the Enbridge CN Tower stair climb, a pledge-driven trek up the world's tallest staircase. To date, 100,000 people have conquered the climb, helping Toronto build healthier communities.

Learn more at www.unitedwaytoronto.com


Ken Ogilvie

Cloud whitener. Earth scrubber. Executive Director of Canada's Pollution Probe.

Pollution Probe has been making a difference for 30 years. They do this by defining environmental problems, promoting understanding through education, and pressing for practical solutions through advocacy. By concentrating on specific Canadian issues such as air and water quality, pollution probe is able to measure their results and provide tangible proof of their effectiveness.

Learn more at www.pollutionprobe.org


Juan Carlos Garcia

Peace promoter. Humanitarian. Legal Counsel on Human Rights for OSCENSA, Enbridge's first international crude oil pipeline in Colombia.

He's committed to promoting and upholding human rights in South America. That means ensuring companies play their part in endorsing policies that reject violence and avoid association with illegal armed groups fuelling Colombia's civil war.

Learn more at www.enbridge.com


Tantoo Cardinal

Story teller. Cultural champion. One of the writers of Our Story, a collection of short stories by leading aboriginal authors.

Tantoo will contribute a short story on the aftermath of the Battle of Batoche. In doing so, she will be one of a handful of authors providing an aboriginal perspective to defining events in Canadian history. Random House will publish 10,000 copies for distribution through Chapters/Indigo.

Learn more at www.dominion.ca


Rob Macintosh

Environmentalist. Change agent. Founder of the Pembina Institute and Green Learning Online.

His extra energy is spent asking people to limit theirs. Through his Pembina Institute, Rob educates individuals and industry on the benefits of energy conservation. In the process, he's helping reduce impact of climate change.

Learn more at www.pembina.org


Keith Morgan

Medal collector. Olympian. A Canadian ranked as one of the top Judo players in the sport.

In the 2000 Sydney Olympics, he missed the podium by a whisker, finishing fourth. In 2004, he'll have another chance to shine in Athens. And with a string of top finishes at international meets under his belt, he comes in as one of the favourites in the 90 kg category.

Learn more at www.judocanada.org


Michele Stanners

Canadian. Big picture thinker. Regional Director of the Canadian Unity Council.

Her energy spans an entire country. And tightens a few bonds along the way. As the Regional Director West of the Canadian Unity Council, Michele's working to build connections between the community and Canadian institutions.


Michelle Quintal

Life changer. Youth advocate. And one of many at Eva's Initiatives dedicated to giving homeless youth in Toronto a second chance.

And that means finding long-term solutions rather than a quick fix. Eva's Initiatives combines shelter with job training, helping street youth lead productive, self-sufficient and healthy lives. Through all their innovative programs, the volunteers of Eva's Initiatives serve as a proud tribute to the vision, persistence and pioneering work of founder Eva Smith.


Dr. David Colman

Thinker. Innovator. And one of the top neurobiologists in the world.

When Dr. Colman moved to Montreal from his New York's Mt. Sinai Hospital, it was considered a major coup for Canada. While many talented Canadian doctors and scientists continue to move south, Dr. Colman did the opposite. America valued the pursuit of individual success. Canada valued a community-minded approach to research. And because of that, Dr. Colman brought 15 talented researchers and millions in grants to Montreal's McGill University.

Learn more at www.mni.mcgill.ca


Mike Robinson

Water keeper. Historian. President and CEO of the Glenbow Museum.

As part of the Alberta Centenary in 2005, the Glenbow Museum will roll out The Bow: Living With a River exhibition. This first-ever exhibition will explore the importance of water as a critical topic of the 21st century. Sustainability, responsibility and environmental balance will all be major themes of the exhibit. As well, the geological, cultural, historical and artistic aspects of the river will be explored.

Learn more at www.glenbow.org


Bob White

Scene changer. Play maker. Artistic Director of Alberta Theatre Projects.

In its short 32 year history, ATP has become one of Canada's leading producers of contemporary Canadian theatre. ATP has produced over 200 plays in its core season by renowned playwrights from around the globe. Even more impressive is its mission to identify and develop tomorrow's leading playwrights through the Enbridge playRites Festival of New Canadian Plays. Not only is it Canada's largest new play festival, but it has also launched the careers of some of Canada's most prominent playwrights.

Learn more at www.atplive.com


Kara Flynn

Care giver. Community builder. And Executive Director of the Northern Lights Regional Health Foundation.

The Northern Lights Regional Health Foundation supports community medical needs from Fort Chipewyan to Conklin to Fort McMurray. With the help of Enbridge, they've acquired a video endoscope for ambulatory care.

Learn more at www.nlrhs.ca


Dr. J.N .Armstrong

Life saver. High flyer. Vice President of Stars.

The Shock Trauma Air Rescue Society (STARS) has been a critical component in long-range medical emergencies. When minutes are critical and distances are daunting, STARS has been a life saver. STARS is currently raising $25 million to purchase two new long-range helicopters and create the STARS Centre for Education in emergency transport medicine.

Learn more at www.stars.ca


Spencer Shepherd

Bird lover. Wetland warrior. And Provincial Development Manager for Ducks Unlimited Canada.

Since 1938, DUC has been conserving wetland habitat in Canada. And that's an important cause, with urban development, drainage and land conversion leading to the loss of up to 70% of our wetlands. Spencer works with organizations like Enbridge to purchase key pieces of wetland, ensuring that future generations are able to enjoy North American waterfowl.

Learn more at www.ducks.ca

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