STAKEHOLDER ENGAGEMENT
Enbridge's stakeholders are drawn from all sectors of society affected
by Enbridge's operations. They include employees, suppliers,
customers, investors, government agencies, environmental groups,
business partners and local communities. The time and effort we put
into developing positive relationships with these stakeholders is an essential part of being good neighbours and operators in our different
geographic regions. This engagement occurs in many different ways,
including through:
- project consultation
- public awareness programs
- customer engagement
- relations with indigenous peoples
- discussion forums with policymakers
PROJECT CONSULTATION
We regard discussing our project proposals at an early stage with
our stakeholders as extremely important. It is vital that Enbridge and
our employees ensure that stakeholders are aware of our plans and
activities - including what we are doing, why we are doing it and
how we plan to do it. Dialogue with our stakeholders also opens
opportunities to listen and respond to concerns and suggestions.
Some examples of project consultation in 2004 are provided below.
Alaska-Canada gas pipeline
When Enbridge announced plans in spring 2004 to take a leadership
position in a broad coalition of commercial interests to build and
operate the $20-billion Alaska-Canada Natural Gas Pipeline, an
ambitious stakeholder engagement program was developed. We
attended conferences and met with government officials, regulatory
agencies, economic development authorities and several Aboriginal
organizations in Alaska, Yukon, British Columbia and Alberta. In these
meetings, we focused our efforts on better understanding stakeholder
issues and raising awareness of Enbridge's track record as an experienced
operator of cross-border natural gas and crude oil pipelines.
Gateway Project
Stakeholder consultation has also been essential as we continued to
advance our proposal for the Gateway Project, our pipeline proposal
to move crude oil and petroleum products from the Edmonton hub
to the west coast of British Columbia. In 2004, we met with more
than 70 Aboriginal communities along the proposed pipeline route.
Because many of these communities have no experience with crude
oil pipelines, our efforts were focused on informing them about the
project proposal and Enbridge's business plans, as well as listening
to issues and expectations they have about pipeline development.
East Texas gas pipeline expansion
Our U.S. Natural Gas Business has expanded our East Texas gas
pipeline system by adding a 172-kilometre (107-mile) pipeline section.
In 2004, we met with more than 60 local and state government
officials and more than 500 landowners to discuss our project plans
for the 36-inch intrastate pipeline. On the basis of these efforts,
we successfully acquired land for the pipeline right-of-way and
began project construction on schedule in late 2004. The project
was completed in June 2005.
LNG project in Quebec
In Quebec, Enbridge has joined with Gaz de France and
Gaz Métropolitain, Quebec's largest natural gas distributor, in
proposing the construction of a $700-million liquefied natural gas
terminal in the St. Lawrence River region near the City of Lévis. In
2004, the companies launched a public involvement program including
presentations to municipal councils, meetings with landowners, open
house information sessions and the distribution of brochures to local
residences and businesses focusing on several sites. In early 2005, we
presented our final site selection proposal. We will prepare an extensive
analysis of the project's impacts and submit it to provincial and federal
government authorities in the coming months. The public will be
invited to take part in public hearings to review these studies.
PUBLIC AWARENESS PROGRAMS
Reaching out to stakeholders with targeted and planned communications
is a key part of enhancing awareness of our pipelines and our
company's reputation. The right outreach program can help prevent
accidents, improve the response if there is an accident, and develop
positive relationships.
In 2004, we distributed mailings to stakeholders along all our
liquids pipelines in Canada and the United States, the Vector pipeline
(a joint venture that Enbridge operates) and to over half of our natural
gas pipelines in mid-continent and southern United States. During the
year, we contacted more than 13,000 stakeholders along our pipeline
rights-of-way in Canada and more than 580,000 stakeholders in
the United States.
Our Liquids Pipelines operations increased efforts to provide more
detailed information on topics of interest to landowners in Western
Canada, including deep tillage activities across pipelines. In Ontario,
we partnered with utilities and industry to distribute pipeline safety
brochures to residences and businesses along a 72-kilometre (45-mile)
pipeline corridor in the Greater Toronto Area.
Our U.S. operations joined an industry-wide effort to improve
communications with local stakeholders by helping develop a new
American Petroleum Institute consensus standard. The standard
describes how public awareness messages - on issues like pipeline
reliability, damage prevention, hazards and emergency preparedness -
must be delivered, and how often.
CUSTOMER ENGAGEMENT
We operate Canada's largest natural gas distribution company and
deliver gas to 140,000 business customers and 1.5 million residential
customers in Ontario. Enbridge Gas Distribution is committed to
providing fair and reasonable service to our customers. Customer
feedback gathered through regular surveys helps gauge our performance
against our commitment and adjust service where necessary.
Enbridge Gas Distribution conducts annual surveys of business
customers and monthly surveys of residential customers. These
surveys are used to better understand customer needs. We also
discuss industry and customer issues with an Enbridge-led industry
advisory council, consisting of heating, ventilating and air conditioning
(HVAC) contractors, manufacturers, agents, brokers, marketers and
industry associations.
During the past five years, Enbridge Gas Distribution's customer
satisfaction levels have remained relatively stable. Despite the changing
Ontario energy marketplace, this stability illustrates customers' continued
attraction to natural gas as a reliable and safe energy product.
RELATIONSHIP WITH INDIGENOUS PEOPLES
Enbridge has a long history of dealing with indigenous communities
in Canada and the United States, and of pursuing progressive
relationships with these communities. Our Indigenous Peoples Policy
lays out key principles for relations with indigenous peoples, such as
respect for traditional ways and land, heritage sites, the environment
and traditional knowledge. The policy is also designed to ensure a
consistent and thorough approach to consultation and engagement
with Aboriginal communities.
In 2004, Enbridge established the position of
corporate manager of Aboriginal Affairs to oversee
practical application of our Indigenous Peoples Policy
and our company's relationships with the different
First Nations and Métis communities near our
existing and proposed pipeline developments. This
manager provides advice to senior management
and our business units to support our company's
business and CSR objectives.
Guided by our policy, we are striving to build
sincere and open dialogue with indigenous peoples.
Much of the work during the year to support our
policy was focused on northern Alberta and British
Columbia, where we are increasing our presence.
As part of the consultation process in support
of the proposed Gateway pipeline to link Alberta
oil sands to a port on the B.C. West Coast, we
engaged 70 First Nations and Métis communities in
2004. We also met with First Nations communities
near Fort McMurray, Alberta to review our plans
for expansions to the Athabasca pipeline system
to handle future oil sands production from the
Long Lake and the Surmont projects. Part of
our discussion focused on opportunities for
Aboriginal employment and capacity-building
during construction of these pipeline facilities.
DISCUSSION FORUMS WITH POLICYMAKERS
We look for opportunities to participate in policy discussions where we
can make a relevant and meaningful contribution. During the year, we
made numerous submissions to government on proposed legislation
and other forums on energy industry policy. Our aim is to promote a
competitive and sustainable energy industry and to find innovative
solutions to current North American energy supply and demand issues.
In 2004, we participated in a variety of forums to discuss
energy infrastructure issues with policymakers in Canada and the
United States.
For example, almost 100 government stakeholders and leaders
from utilities, power producers and groups critical to Enbridge Gas
Distribution's business came together for a half-day forum the company
hosted in Toronto in June. Called the Ontario Energy Forum, the
event was initiated by Enbridge Gas Distribution, in close consultation
with the Ontario Minister of Energy's Office, to exchange views and
enhance the ability of provincial government members to communicate
with constituents on energy-related matters. Similar outreach efforts
are planned for 2005.
Woodrow Wilson forums highlight Canada-U.S. energy issues
During the year, Enbridge sponsored two forums, one in Calgary and
another in Washington, D.C., as part of an initiative of the Canadian
Institute of the Woodrow Wilson International Center for Scholars.
These events helped to profile energy infrastructure issues among
key policymakers in Canada and the States.
The Calgary event promoted continued cross-border collaboration
on energy issues and a vision of North America as an integrated
business community. The Washington event, which featured
presentations and round table discussions by senior American and
Canadian government officials and energy industry representatives,
highlighted the need for increased efficiency and coordinated
action by governments, regulators and industry on North American
energy projects. As a result of the forums, Enbridge President and
CEO Pat Daniel used subsequent speaking engagements to issue a
"call to action" to keep continental energy infrastructure issues at
the top of the political agenda in Canada.
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