Raise Your Hand for Canada's energy industry
Canadian Association of Petroleum Producers launches awareness campaign
More than a half-million jobs in Canada, with another 300,000 more expected inside the next 15 years.

INFOGRAPHIC: Nearly every community in Canada has been stimulated by oil sands development, whether it's through job creation, economic growth, or tax revenue. Learn more.
North of 2,300 Canadian companies, outside Alberta, with direct business ties to the oil sands.
And 2.5 indirect or induced jobs created for every new direct job in the oil sands.
That’s a lot of fingers, and plenty of thumbs.
Recently, the Canadian Association of Petroleum Producers (CAPP) launched its Raise Your Hand campaign as a way of recognizing the importance of the Canadian energy industry – and its importance in creating jobs, generating tax revenue, and maintaining our quality of life.
Life takes energy. It’s an elemental truth, and a constant of the human condition. In Canada, we’re fortunate to possess energy resources the world needs.
The Raise Your Hand campaign makes note of Canada’s rigorous regulatory framework, one of the safest in the world, which governs safe and reliable production and transportation of our energy via pipeline, rail, and marine vessel. In 2013 alone, more than $1.4 billion was spent on pipeline safety across Canada.
The CAPP campaign also discusses responsible development of oil and gas – “energy developed the Canadian way” – and it also details the energy industry’s use of technology to improve environmental performance through initiatives such as Canada’s Oil Sands Innovation Alliance (COSIA).
Skeptical about energy’s role in our relative economic prosperity? Consider the following:
- Canada’s oil sands currently provide 514,000 jobs to Canadians, a figure that’s expected to rise to 802,000 by 2028;
- Every dollar invested in the oil sands creates about $8 worth of economic activity;
- The oil sands sector, over the next 25 years, is expected to generate $574 billion in federal taxes, $353 billion in provincial income taxes, and $60 billion in municipal taxes – revenue that’s used for schools, hospitals, social programs, transportation, and numerous other essential services;
- The oil, natural gas, pipeline, and mining industries account for more than a quarter of the value of Canada’s goods-producing economy, contributing $129 billion to Canada’s Gross Domestic Product in 2013.
Almost every community in Canada has been stimulated by oil sands development, whether it’s through job creation, economic growth, or tax revenue.
That’s definitely fuel for thought. Learn more about CAPP’s Raise Your Hand campaign at the Energy Citizens website.