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Give the gift of youth literacy

Published: December 01, 2020

Celebrate reading on this Giving Tuesday

December 1 is Giving Tuesday–a global movement that inspires millions of people to celebrate generosity, donate their time and resources, and collaborate on making the world a better place. And this year, we could all use some good news.

This Giving Tuesday, we’re asking you to celebrate the books, the people and the organizations that have helped you, your family or your community develop a love for reading.

Early literacy skills are a foundational element to the health and vibrancy of a community. Children who become proficient readers by Grade 4 perform better in school, are less likely to live in poverty and have increased empathy and understanding of others.

Dolly Parton’s Imagination Library is devoted to inspiring a passion for reading among children and youth. Having launched in 1995, this award-winning book gifting program mails enrolled children free books each month so that every child has the chance to fall in love with reading.

Many young learners, however, are grappling with learning loss over the past six months due to the pandemic and changes in their learning routines. We believe time, energy and programs like the Imagination Library will make a difference.

On this Giving Tuesday, Enbridge is excited to announce that we have made a $100,000 investment to support early childhood literacy through Dolly Parton's Imagination Library, supporting local programs near our operations in the U.S. and Canada.

“Investing in community programs that support youth literacy, like the Imagination Library, aligns with our focus on helping youth realize their full potential,” says Gina Jordan, manager of community investment at Enbridge. “Sparking a passion for reading can make such a difference in a child’s life, and it’s something we can all relate to.”

We will be supporting and encouraging Enbridge employees to join us in celebrating youth literacy by giving the gift of reading—whether that’s through donating to organizations that support early literacy, sending a copy of their favorite childhood book to a local school or library, or volunteering virtually to help children learn to read.

Find a way to make someone smile with reading today.

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