Investment in literacy ‘an investment in the future’

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Community

East Tennessee’s MoCo Literacy Project advances reading, critical thinking among students for betterment of community

Press pass in hand, high school student Cole commanded the microphone at the basketball game, serving as commentator for a local broadcast. With guidance from journalism and communications professionals, the cub reporter learned the ins and outs of broadcast techniques and technology, as well as tips to conduct interviews with coaches and players. He loved every minute.

Cole—along with 500 high school students each year—can thank the MoCo Literacy Project for this experience.

“We're helping students understand the value of journalism,” says Tommy Lee Francis, publisher of Morgan County Today, the Veteran-owned, Wartburg, TN-based community newspaper behind the student program.

“The MoCo Literacy Project allows students who have a passion for writing and reading be involved (in the field). We hope that they’ll carry the torch and not let journalism die.”

When the project launched in 2019, its focus was on developing literacy skills by distributing newspapers free of charge to high schools to help students adopt the habit of reading every day.

Four men talking in a room High school broadcast students with the MoCo Literacy Project take part in a post-game breakdown with Tommy Lee Francis, far left, and local school official Kyle Ryan, far right.

The county has some of the lowest literacy rates in the state, Francis explains, noting the population of 22,500 citizens includes approximately 2,500 inmates at a federal prison, the largest employer in the region.

“Literacy is behind, but we’re catching up,” he adds.

Today, the MoCo Literacy Project continues to distribute free newspapers—but also partners with schools, teachers and local organizations to provide learning opportunities that foster critical thinking, literacy and communication skills.

Students like Cole who participate in journalism and communications apprenticeships have their work shared on Morgan County Today’s platforms.

The fledgling journalists can follow hunches to stories that catch their interest, Francis explains. “We will give them a platform within our newspaper and on our socials. We let them be creative and do what they want to do,” he says. “We give the students training on media tools and resources that they need to be better prepared when they reach the real world after they graduate.”

As the literacy project expands, costs escalate. When we heard about the program’s mission to improve literacy and build potential in youth, we awarded Morgan County Today an Enbridge community grant for the MoCo Literacy Project. The program not only supports the youth who take part but also their families, amplifying the impact.

Literacy “helps build strong families,” Francis says. “If you can read, you can have a good job and a living wage to pay for food on the table. You can support your family. We believe literacy rates have a direct impact on strong families and strong communities.”

Advancing one person’s reading skills improves lives across generations.

Notes Francis: “It's an investment in the future when we invest in literacy.”